This is a identity for a brand of furniture that I saw at Target over the weekend. These wordmarks were everywhere promoting their new mid-century modern style under this label. The design has a real elegant look and the designer did a great job with appropriating the style of the furniture with the logo. The initial reaction I got from this wordmark was a art deco feel. I feel it bleeds into the late modernism era as well. The style of the sixty-two closely resembles the Broadway font of the art deco period.

Comments

Post a Comment

Popular posts from this blog

Image
I found this image in How magazine while doing my essay. I believe it is an advertisement. It has a dot com address at the bottom. Unfortunately I am unable to make it out so I can't accurately describe its function. The image has a lot of detailed illustration in it. It is very symmetrical with banners and tapestries. This tells me that its inspiration is from the Victorian period. It has a very classical look and even though it hasn't been around to long it looks very established. While I was flipping through the pages of How magazine this image caught my eye and I knew that I had to include it in my blog.
Read more
Image
While is was at The Art Coop buying photography supplies I noticed this festival lineup in the front window. This is a local festival that is held here every year that has quite the unknown lineup of artists. This is a promotion poster describing all the bands that are to appear later this month. I feel the quality of work is good, the type is easy to read and the band of colors at the bottom brings your eye to the piece. The type in the header resembles Rockwell but it is not an exact match. The rest of the poster seems again to resemble Arial. This is interesting because when I was thinking about who might have designed this poster, I came to the realization that it could be the same designer that did the other post of mine. Like my previous post this image is again masculine, with a classic vibe. I feel the color adds a slight amount of warmth and that is what really drew me to the image the most.
Read more
Image
This is a photograph I snapped while watching my son play a video game earlier this afternoon. It is from a multi-player map in the game Battlefield 1. The snapshot of a TV screen does not do the artwork justice, the graphics in the game are fantastic. It is quite unbelievable how video games have gone from a 8-bit technology a little over twenty years ago to today. I would label this image in the style of Art Nouveau. Although the size of the poster seems a little small for the lithograph poster size of the time, it has a few distinguishing characteristics. I immediately thought of Henri de Toulouse-Lautrec when I caught a glimpse of this poster. It got me thinking about the self-assured happy women that were idealized in the Art Nouveau lithographs. The simplified art and the appearance of hand written type gives a few more clues about this style. The last clue is the black or dark outlines that are filled in with flat colors and abstract shapes.
Read more