This is a identity for a brand of furniture that I saw at Target over the weekend. These wordmarks were everywhere promoting their new mid-century modern style under this label. The design has a real elegant look and the designer did a great job with appropriating the style of the furniture with the logo. The initial reaction I got from this wordmark was a art deco feel. I feel it bleeds into the late modernism era as well. The style of the sixty-two closely resembles the Broadway font of the art deco period.

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